Social Media Marketing is not about just creating noise about your products, it needs to help your business stand apart in this competition.
Social Media marketing is the most effective marketing tool since it allows open interaction between clients and businesses. The main aim of Social media marketing is to reach your audience and capture their attention. It helps to find your audience. Users offer to connect with each other through smartphones; laptops or PCs. SMM allows businesses to connect directly with the audience. A business can know about their customer needs and wants based on their tweets on their social media pages on Facebook or Twitter. People do not directly connect with business on social media; social media marketing help companies promote their website so that people are automatically drawn towards them. Business websites write hard-hitting content on websites for customers to get attracted and this keeps the traffic growing. Nowadays even videos are being circulated and this appeals to the customer even more.
Social Media Marketing is not about just creating noise about your products, it needs to help your business stand apart in this competition. People do not get attracted just by ads that showcase your products – they need to hear a story to keep them engaged and help you create your brand. So to reach your audience you as an entrepreneur need to have an art of storytelling. An interesting story has enough power to draw in customers and turn them into conversions. People need something that appeals to them and hence you can have visual stories and get people to read your content. Your storytelling should have certain key elements to make it work -
Initial Setup- Every story needs a built-up to create an atmosphere that is going to draw the attention of people. Here introduction needs to be given of the characters and how they are going to give life to the story. Try to set a stage that the customers can connect to. This helps them to identify with your story thus making it relatable.
Have the main Hero – As every movie has a hero who plays an important role, let your story also have a main lead with whom the audience can relate to. Do not make your business or product your hero as that might tend to bore people who are spending their time and energy to visit your website. You can have the customer as your hero and that makes them connect to you.
Drama – No story is complete without drama in it. The audience is not going to come to you if you do not give them what they want. So your drama should state how you are going to help them solve the problems faced by them and what they have to gain if they invest in you. You need to paint such a picture where you show them how investing in your business is going to help them and make their lives better. Your picture of the drama should connect to them on an emotional level.
Keep them addicted- Businesses should see to it that their content does not bore people. Current Generation has a short attention span and keeping them hooked to you is not an easy job. Keep on reinventing the story and give out new ideas. Create a dramatic movement in the story so that the reader sits through the whole story. You need not make the person buy something from you that moment itself but leave something for suspense so that they come back and then this might lead to conversions.
Truth – Storytelling does not always mean just giving out great ideas. They also need to state the truth about whatever you are trying to convey. Being honest and direct lays a foundation for a good story to appeal to potential customers. Even a simple statement can be weaved into a good story provided you have a thorough research on what your customers want.
Ending – This is the most important part of storytelling. Going around in circles without completing the story is not going to help your business at all. You might have started out well with a captivating start, but if you do not know how to end it properly then your story going to lose its importance as well as meaning. Since a good story has an enticing start, engaging middle order, then it is important that it should have a good ending. If the user does not like the ending they may forget the story that had been otherwise good enough for them. Your end should help the customer take their decisions and make them think of taking their business with you to the next level.
Videos – Along with stories, having a great visual impact to go along with them is also going to help the business. Showcasing your stories with a video that helps connect with the audience will always make way for conversions.
A business can know about their customer needs and wants based on their tweets on their social media pages on Facebook or Twitter. A business may come to know about the products that are normally bought by their target audience. You as a business could even know their likes, dislikes, kind of posts of data they share on their pages. All of this gives a better understanding of the business of their clients and allows them to write better content that would increase traffic to their websites. People do not directly connect with business on social media; companies have to promote their website on social media in such a way that people are automatically drawn towards them. Social media marketing has proved beneficial even to small or medium scale business over a long time since it helps you build the customer base. Business websites write hard-hitting content for customers to get attracted and this keeps the traffic growing. Nowadays even videos are circulated and this appeals to the customer even more. With the help of certain technologies, videos have special effects that influence the decision-making power of the audience. If used properly to suit one's business needs, Social Media Marketing becomes one of the most affordable marketing services and Grepix is a perfect place to help your business reach new levels.