How To Become A Successful Taxi Booking Company In Nigeria

  • Vinay Jain
  • February 15, 2023
How To Become A Successful Taxi Booking Company In Nigeria

How To Become A Successful Taxi Booking Company In Nigeria

This is a comprehensive guide on how to become a successful taxi company in Nigeria. This blog will teach you.

So let's get right into the guide without further ado.

The bonus tips at the end of this guide will also assist you in selecting the best taxi booking software option for your company.

Future of the Nigerian taxi industry

A recent study on the on-demand economy projects that by 2025, the global taxi industry will be worth 218.0 billion dollars.

Embark on the journey of establishing a successful taxi booking company in Nigeria with our comprehensive guide. This blog post outlines key strategies, market insights, and operational considerations essential for navigating the unique challenges and opportunities within the Nigerian transportation landscape.

Furthermore, it is anticipated that by 2025, the African market will generate US$5,641 million in revenue.

So now is the perfect time to launch your business. Why, then, Nigeria? Do you ever wonder? If so, we should proceed to the following chapter.

Why did Nigerian taxi services begin?

One of the most lucrative industries in Nigeria is the taxi business. Important arguments in favour of the assertion include:

  • A lower percentage of people own cars than in other nations.
  • usage of mobile and other digital devices has increased.
  • The majority of commuters favour minibus and motorcycle taxis.
  • 75% of people who use public transportation use taxi services.
  • Interesting information, yes? Let's now move on to learn more about the market's rivals.

Important players in Nigeria's taxi market

As we previously stated, the market does not have a lot of major players. However, many businesses and entrepreneurs are figuring out how to launch their ventures in the wake of Uber's arrival and success in Nigeria.

Among the important players to watch in the Nigerian market are:

  • Uber
  • Bolt
  • Yango
  • Hopin

Uber is one of them, and it generates the majority of the market's revenue in Nigeria. Uber began steadily expanding into West Nigerian markets like Lagos, Abuja, Kano, and Ibadan, among others.

Additionally, Bolt began extending its reach into Nigerian towns. The potential of taxi services in Nigeria is shown here.

You must be distinctive, astute with your business goals, and niching down your services if you want to compete with these firms.

How to launch a taxi company in Nigeria

Most frequently, if done properly, taxi services produce a rapid ROI. Therefore, we'll talk about the six steps for launching an app-based taxi service in this chapter.

  • Make a business plan
  • Incorporate your company
  • Build a fleet
  • Insurance of your fleet
  • Set reasonable fare
  • Make a taxi app

1. Make A Business Plan

A business plan is an important document that shows an organization's current and future goals, as well as how it plans to reach those goals.

A business plan needs to be concise and organized well. Your taxi business plan should include the following key elements:

  • Business Description
  • Goals of your taxi business
  • Market demand and supply
  • Financial analysis, etc.

To learn more about how to write a successful startup business plan, continue reading this blog.

After making a good taxi business plan, you must take the next step to officially start your taxi business.

2. Incorporate Your Company

To launch a taxi business, you must register it with one of the legal entities. Your company name, type of business, and other official information must be registered.

Following a successful registration, you can begin gradually expanding your fleet.

3. Build A Fleet

It's possible that your fleet doesn't need to consist of countless vehicles. Starting small and gradually expanding it with the money you make from your taxi service are both options.

There are numerous used vehicles for sale. You can purchase them and alter them to fit your company's needs. Additionally, be sure to register your vehicles.

4. Insurance of your fleet

After creating your fleet, the next step is to protect it with insurance coverage. Consider the company's reputation, coverage, financial stability, and service quality before selecting a service.

5. Set reasonable fare

One of the main factors contributing to Uber's success is its affordability. Set a fair price for your taxi service to compete in the marketplace.

6. Make a taxi app

The key to expanding your business is creating a taxi app. Your customers can book a ride at any time, anywhere, with the aid of a taxi app.

As we've already said, the market for mobile phones and other digital devices is starting to grow at a very fast rate in Nigeria. Thus, providing a mobile app may aid in the expansion of your company.

How does the taxi app help your business?

Your customers can easily book and pay for their rides using the taxi booking app. The following are some crucial advantages for the taxi industry:

  • Taxis are tracked in real time.
  • Increased commercial visibility.
  • Businesses can easily manage their daily operations effectively with the aid of an admin dashboard.
  • Scalability

So How Exactly Do You Create A Taxi App For Your Company?

To create your app, you can either speak with the developer directly or

To enter the market more quickly, you can buy a ready-to-launch Uber clone app like HireMe.

Compared to building it from scratch, the ready-made app requires less time and money to develop.

Taxi business ventures of various kinds in African nations

There are numerous potential business ideas that you can launch and be successful at in addition to standard taxi services.

Some ideas for the African taxi industry are:

  • Bike taxi services
  • Airport taxi services
  • Tow truck services
  • Delivery services
  • Shared taxis
  • Water taxi, etc.

If you launch any of the above taxi service models, how will you find your customers?

How do you advertise your taxi company?

Depending on your business, you can advertise your taxi service both offline and online.

  • You can advertise your taxi services by putting up billboards with information about your company.
  • Register your company with neighborhood directories.
  • Establish a strong online presence.
  • Create a taxi app to appeal to more customers.
  • Promote on social media.
  • Offer rewards programs and promotions.
  • Ensure the best user experience when using word-of-mouth marketing.

Bonus Tip

Two different types of development processes were demonstrated in the section on taxi apps: creating an app from scratch and modifying an already-made, pre-made solution.

We will therefore go over the features and advantages of HireMe, the best ready-made taxi app solution.

The on-demand app HireMe can be customized to work with any on-demand taxi company.

HireMe features and advantages

  • Geofencing
  • Multi-payment options
  • Built using cutting-edge technology
  • Complete source code
  • Dynamic routing
  • Auto-payout
  • Multiple languages and currencies
  • Cost-efficient


You should consult a taxi app development company to create a taxi-booking app. An Uber clone solution allows you to deploy an application like Uber in seconds. Sow the seed of investment in an Uber app solution and enjoy the rewards of making a profit in the long run.

We have looked at everything that you should know, from analyzing the business needs to attract customers to your taxi business. Now its your turn to make use of this guide to kick-start your taxi business.

Alternatively, you can visit our product page directly to request a free HireMe demo.

Cheers, and thanks for reading!

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