Key Strategies For Mobile App Marketing

  • Vinay Jain
  • March 09, 2023
Key Strategies For Mobile App Marketing

Key Strategies For Mobile App Marketing

It should go without saying that preparation is key to the success of any enterprise. App marketing tactics are important when starting a mobile app project.

Did you know?

Worldwide, there are over 7.26 billion smartphone users (yep, that is around 90% of the population! ), and the numbers are still growing.

Mobile app marketers have developed a wide range of tactics since the launch of Apple's app store in 2008, and we'll focus on those that are successful in this piece.

Mobile app marketing services covers everything a user does with a mobile app, from the first time they hear about it to the time they start using it every day. To market a mobile app well, you need to know who your target audience is, how to reach them, how to interact with them, and what they do in the app so you can make improvements as users move through the acquisition funnel.

Why Is Mobile Marketing Important For App's Success?

Half the battle is won by creating a great mobile product for your company.

Yes, more than 85% of Americans and 70% of people around the world have smartphones, and mobile apps are the future of marketing.

Unlock the secrets to successful mobile app marketing with our guide to key strategies. This blog post outlines effective approaches to promote your mobile app, attract users, and maximize visibility in the competitive app market. Whether you're launching a new app or seeking to boost downloads for an existing one, discover proven marketing tactics that can elevate your app's success.

But here's the thing: practically all major brands and more than 65 percent of small businesses have already created a mobile application. The cost of making apps around the world went over $28.1 billion in 2021, and by 2022, it is expected to be close to $35 billion.

In a market that is becoming more and more saturated, that is pretty fierce competition.

You will have fierce competition from hundreds of thousands of other similarly positioned apps, depending on the niche of your offering. Worse yet, you only have 8 seconds to get a user's attention online and convince them to download your product.

So how can you advertise your app when customers have so many options? Keep reading; once you understand how to implement a digital mobile app strategy, you'll be happy you did.

How to Market an app: Essential App Marketing Strategies To Adopt

Here is the list of tips that you need to follow to market your app.

1. Your App’s Website

This serves as the public debut of your app. A landing page is an important part of any app marketing plan because it lets customers learn more about your app on their desktops or their phones. Search engine optimization (SEO) can be used in this low-cost method to add new users to your paid user acquisition plan and also bring them in on their own. Start by conducting keyword research for your app's topic using SEO tools like SEMrush or Ahrefs. Make these keywords the cornerstones of the material you write for your website.

A thorough landing page can work just fine, though, if you believe your product doesn't require a full-fledged website. Utilize the landing page to describe your app's features and benefits to potential users.

When you're making a landing page, it's important to remember how important relevant keywords are to the overall success of your web efforts. Use website analytics tools like Google Analytics to track how well your website is doing and make changes to your mobile app marketing strategy and techniques as needed.

2. App Store Optimization

The practice of increasing your program's exposure in the Apple App Store and Google Play Store is known as "App Store Optimization." Similar to SEO, but focused on improving your position in app store search results. This is important for your user experience because, even if your campaign is successful at driving a lot of traffic to an app store, your app still needs to be well-presented on its listing for these visitors to install it. Moreover, ASO can attract free organic users.

Similar to SEO, ASO calls for you to choose and use keywords that will boost your app's ranking on the App Store. Provide images and videos showing your app in use, just like you would on your landing page. Use auxiliary app categories to provide people with other ways to find your app. For the greatest impact, you should also localize your app store listing if at all possible.

3. Promote on Social Media

Social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and others can help you get more attention online and talk directly to your target market. If your app is meant to appeal to people in a certain age group, find out which social media sites they use the most and focus your efforts there. Make sure you take the following into account:

  • Is it clear from a glance at your social media page that you have an app?
  • Is the application's goal obvious?
  • Is there a download link available?

Provide firm news and features that will excite customers about the launch. Create a hashtag when applicable, then use it in posts. You can build a community around your app by posting and sharing interesting and funny content about it, as well as promotional content.

4. Influencer Marketing

Consumers who support brands cite authenticity as a key factor in their choice (86%). When done correctly, influencer marketing, which involves using content creators to promote your app, can help showcase the personality of your company. The amount of money spent on influencer marketing is expected to reach $6.16 billion in 2023. This app marketing method has completely changed the way the industry works.

You may use influencers in a multitude of ways that will assist you to achieve your marketing goals. It's important to remember that with influencer marketing, there's a thin line between seeming real and being completely fake. The most crucial stage will be selecting the ideal influencer for your brand.

You can choose to pay a product placement expert to promote your brand, or you can provide an influencer “freebie” that they can share with their audience. A paid advertisement will provide a brand with more creative freedom. A less expensive strategy to reach your audience is to just offer your products to the right influencer. It also lets the influencer's unique personality shine through, which makes a suggestion seem more sincere.

Also Read: How To Become A Successful Taxi Booking Company In Nigeria

Mobile app marketing is financially split into paid and free options. Paid app marketing is when a portion of an app's marketing budget is used to buy new app users through a wide range of marketing platforms, such as Twitter Ads, TikTok Ads, Apple's Search Ads, Reddit Ads, Google Ads, Meta Ads (formerly Facebook Ads), Snapchat Ads, Pinterest Ads, and a large number of advertising networks.

Paid user acquisition efforts are a requirement for app marketers because the visibility that app stores provide for the app is limited. Today, paid user acquisition advertising campaigns must be run to find potential users that free apps marketing techniques such as App Store Optimization and others cannot reach for a mobile app project to be sustainable, except for a very small number of apps that go viral without financial investments.

6. Retention Campaigns

Your retention rate is the number of users who are still using your site after a certain amount of time. The average iOS retention rates according to Adjust Data are 28% on Day 1, 13% on Day 7, 8% on Day 21, and 7% on Day 30. Nevertheless, retention rates might vary greatly based on the app sector.

After getting a user, app marketers can work on keeping that user to increase the user's lifetime value (LTV) and the return on ad spend (ROAS). Because users are more affordable to keep than to acquire, this is a fantastic strategy. Understanding where consumers usually leave is crucial for retaining users before this occurs. Find your most valuable users and focus your retention efforts on them for the best results.

7. Running an Email Marketing Campaign

Sending promotional emails to customers who have opted in is a general definition of email marketing. Email marketing helps app marketers deal with app user churn, which is when people stop using an app after a short time. This affects the whole business. With the help of email list building, app marketers can create a database of their app's users and set up a way for them to talk to each other regularly. They can answer their questions, tell them about upcoming features, run surveys to find new features to add to the app, and so on. App marketers can maintain contact with app users in this way to ensure that their relationship with the app doesn't end.

Email marketing is a quick way to get information to people, but it only works if you choose the right use case. In other words, email marketing is fine for sending weekly or monthly updates for the app, but you need to use push notifications or in-app messages to provide a rapid message.

8. Leverage Affiliate Marketing Programs

Affiliate marketing could be the answer if you want to get more people to download your app or make more money from it.

Affiliate marketing is similar to influencer marketing in that it uses third parties as partners to get potential leads to take action. You'll give them a commission in exchange for each install they recommend. It's a mobile app marketing tactic that benefits both parties and has worked well in the modern day.

When affiliates' friends download your app, you can give them bonuses or free credit. To speed up the procedure and make sure your affiliates are happy with your compensation plan, you can use a special referral code. You might also wish to use resources and networks like Apple App Store Affiliates in your mobile application marketing campaign. If you work with the right partners, an affiliate marketing strategy for mobile apps could be a great place to grow.


Given that you are up against ferocious competition from millions of other deserving apps, pre-launch, and post-launch mobile application marketing is no walk in the park. Use these 30 useful suggestions for marketing your app to increase downloads, increase awareness, and maintain a competitive edge.

Unsure of how to promote your app? Lacking the time or resources to complete all of this on your own? Not to worry.

Grepix Infotech is a app marketing agency that helps app developers and companies market their mobile apps. With years of experience and expertise, you can rest assured that your app is responsive, and efficient, and may turn your visitors into potential customers.

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